netzooid

How to explode TV news in four easy steps is an absolute must read on the future of TV for anyone in the media business (via thelongtail.com). Jeff outlines several steps to succeeding in the future:

1. Slice
2. Add
3. Link
4. Listen

All of these are absolutely critical in my opinion. I really like the idea of slicing media coming in smaller chunks. It allows many more possiblities in addition to the increase in viewership Jeff mentions.

In the following post on Dan Rather he says:

…trust is still important. In fact, in this new, distributed world of ours, it is even more important. Trust is our organizing principle. Trust is what makes weblogs, Technorati, eBay, Craigs List, RSS, chat, and email work: We pay attention to those we trust; we filter out the rest. We each decide whom to trust; it’s no longer decided for all of us.

Again, I think he is dead on. But, I would like to highlight that I think this is a naive sense of trust. We listen to people because they confirm our views and hence “trust” them.

This entry was posted on Tuesday, January 11th, 2005 at 3:39 pm and is filed under Media.